On Saturday, November 5, one of our own passed away. Pierre Bron, one of the co-founders of Bron Elektronik AG, passed peacefully in Switzerland. Pierre and his brother, Joseph, founded the company in 1948, which had originally beared the name “Bron and Co.” Now known as Bron Elektronik AG, it became the manufacturer of three [...]

Jim Jordan is a LA & NYC based fashion and lifestyle photographer.   He lays out his secrets and tells you how he went from hair stylist to top photographer and he sheds some light on his favorite lighting tools.  Jim covers everything from how he is making it as a photographer to how to quiet [...]

A gas generator can get you power where you need it.  While there there are plenty of battery packs available you might think that you don’t need to consider the extra hassle or weight of a gas generator.   Battery packs like the 2400 watt second broncolor Verso pack will work seamlessly between battery and AC [...]

Cameras on regular camera straps – especially big cameras and lenses – really can hurt your neck and back.  Not to mention that they hold the camera in the wrong place – always banging against other people and just generally in the way.  If you have been looking for a camera strap that will not [...]

Today marks the third time in 2010 that we at Bron Imaging Group got the following type of phone call: Rental Shop Manager: Hey, I’ve got a huge problem. Joe Photographer is out on a shoot with a bunch of Profoto 8a packs and he can’t get a sharp image. Bron Imaging Group Customer Support: [...]

Rumor has it that the term Black Friday originated in Philadelphia where residents considered the terrible traffic in downtown Philadelphia on the day after Thanksgiving to be as bad as the Black Plague. While everyone is running to B&H Photo, MidWest Photo, and Adorama and all the other online photo retailers we are working hard [...]

Check out the New york Times Special Report om Nick Knight: “Techno King” By SUZY MENKES Published last week (November 17, 2009). The article reviews Nick Knights SHOWStudio.com project and provides a little bit of background about how he thinks as well as what he is currently working on. Nick has always been pushing the [...]

We rocked the house at the BIG Party last Friday night. David Mecey was shooting around the party all night long as the party goers were enjoying the evening.  We also had a blast at our photo booth which was powered by a single Scoro A4s 3200WS pack and a new Para FB Soft 7foot [...]

As stills and motion photography converge, a little known product to still photographers is big news in the video capture world. Kobold, by bron, is known and trusted by all of the major news networks for their HMI daylight balanced continuous light. As I was walking along 6th Ave in New York City, Fox News [...]